Case Study

How Citrus helped this Operations Director better track financials


Meet Diego Orellana

Operations Director
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Regina, Saskatchewan
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Who is HoopLife?

HoopLife started just like any basketball program. Coaches with a love for the game and a desire to inspire the next generation in their community led to the beginning of HoopLife. The registration numbers grew in the first few years, and HoopLife saw their impact. They now offer a variety of programs, such as camps, personal training sessions, leagues, and memberships! Whatever HoopLife works on, they are constantly working towards its mission to develop every athlete to become a person of character on and off the court.

HoopLife's Journey to Citrus

In the dynamic world of youth sports, organizations like HoopLife are constantly seeking innovative ways to not only survive but thrive. One shining example of such progress is the integration of Citrus into its operations. With our easy-to-use software, HoopLife has managed its finances, and opened the channels for valuable customer feedback. Citrus has enabled them to understand their clients better, which has led to more tailored services and programs. Perhaps most significantly, the implementation of Citrus has streamlined their registration process, making it quicker and more accessible for both participants and guardians. The bridge between technology and sports administration has helped HoopLife develop in unimagined ways, firmly establishing themselves as a leader in youth basketball programs.

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Financial Management

When working with youth sports organizers, you can see that many don't come from business backgrounds, particularly when navigating finances. The daunting task of handling financial matters is always top of mind, especially as programs expand and gain more participants. HoopLife, a program dedicated to developing young basketball talent, has made remarkable strides and has done so with the support of strategically utilizing Citrus' financial reporting capabilities. This newfound financial clarity has bolstered their financial stability and positioned them to make calculated investments in their program's growth. The ability to analyze revenue streams, budget effectively, and forecast future financial needs has been pivotal in HoopLife's journey toward becoming a youth basketball powerhouse.

"Citrus allows HoopLife the opportunity to keep track of all of its finances from every program. We can create 'events' to allow parents to sign up for classes. It is essential to see which programs perform better than others. This way, we can evaluate which direction we want to take moving forward in our business."
Feedback Loop

Citrus' functionality goes beyond just financial management for HoopLife; it serves as a vital bridge for communication between the organizers and their customers. One of its standout features is the streamlined feedback channel it provides. This open communication channel allows customers, whether players or parents, to share their thoughts, concerns, and suggestions quickly. Feedback is the key to improvement, and in the context of a youth sports program, it provides invaluable insights into how the program is performing. Through Citrus, HoopLife can request and receive feedback on their camps, sessions, or anything else they offer clients. Through feedback, they have gained a deeper understanding of their participants' experiences, enabling them to pinpoint areas of excellence and areas that may require enhancement.

"We can ask for "feedback" from our contacts, which allows us to directly communicate with the families attending our program quickly and effectively. With this feedback, we can evaluate how our programs are performing and if they need adjusting."
Customer Relationship Management

The importance of having a secure and organized repository for customer information cannot be overstated, especially for an organization like HoopLife, which caters to over 4,400 participants. With a long list of customer information such as participant names, addresses, phone numbers, jersey sizes, parent names, and more, a streamlined and secure system is crucial. Citrus houses this mountain of data, providing HoopLife with a centralized and highly secure platform to manage and access customer information efficiently. Gone are the days of sifting through endless spreadsheets and the risks associated with such decentralized storage. Citrus not only simplifies the process of finding and updating client information but also ensures data integrity and protection. In doing so, Citrus allows HoopLife to focus on what truly matters—providing a top-notch youth basketball experience—while leaving the data management to a reliable and secure partner.

"The reason why this is very important for Hooplife is so that we can keep track of who is taking part in our program. From a business standpoint, it helps us a lot by telling us how old the kids are, what city area they are from, and the best way to contact them. Seeing all that information in one place is valuable in case of an emergency, sending updates on new and existing programs, or even wishing them a happy birthday!"

The Citrus Advantage

The key advantage of using Citrus is its streamlined registration process, a game-changer for both sports programs and their customers. This efficiency helps to reduce HoopLife's administrative burdens and enhances their customer experience, all by making registration as quick and painless as possible. This streamlined process ensures that participants can easily register for HoopLife's programs and camps, therefore maximizing participation rates and making it easier for the program to cater to a more extensive and more satisfied customer base. Gone are the days when HoopLife had to filter through emails for PDFs and then copy and paste them into a spreadsheet!

"When signing up for a class, nothing is more annoying than having a stressful registration process. Citrus allows all of HoopLife's attendees to simultaneously sign up for one or more classes with a quick and easy registration process. Providing a simple process is very valuable, especially today, where it seems technology is evolving daily."

HoopLife's Results

In the journey of HoopLife, integrating Citrus as their registration software has proven to be nothing short of a success. Not only did it facilitate a streamlined registration process, making participation more accessible, but it also cleared the pathway for their remarkable growth in revenue and participant numbers. The power of Citrus was evident in the better financial decisions enabled by detailed reports, helping HoopLife allocate resources more efficiently and strategically. Equally significant was how Citrus encouraged listening and adaptation through customer feedback, enhancing the program's quality and connection with its customer base. Additionally, the software lifted the constant burden of managing customer information and placed management abilities with the customers. As a testament to the software's transformative impact, HoopLife is a prize example of how Citrus can elevate the sports program experience to new heights while achieving tangible growth.

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