Personalize Campaigns

Revolutionize how you connect with your customers with Citrus' innovative personalization tools. Turn generic emails into captivating campaigns tailored to each recipient with dynamic Variables. With Variables, you can address each email by the recipient's name, fill in spaces with attendee names, and much more. There's no need to import your contacts. With Citrus Marketing, you can pull information from contact profiles. That means less work for you and better results for your program. Take advantage of Variables in your next campaign and watch your engagement soar!

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Using dynamic variables is easy. Follow these steps to get started:

1. Create a campaign -> Click here to learn how to create a campaign
2. In the content box, click on { }
3. Choose a variable from the dropdown

Preview your dynamic variables:

1. Save your changes
2. Click Preview at the top of the page
3. Select Enable live recipient info on the right
4. Click through each recipient using the arrows on the left.

Pro Tip: Add a dynamic variable in your subject line to get more opens on your campaigns!

Here are the available Variables:

• {{program_name}} - the name of your program
• {{program_address}} - the address of your program
• {{program_city}} - the city where your program is located
• {{program_region}} - the region where your program is located (state/province/territory)
• {{event_name}} - the name of the event you are targetting
• {{event_starts_at}} - the date and time for when the event you are targeting starts
• {{event_ends_at}} - the date and time for when the event you are targeting ends
• {{event_date_range}} - the date and time for the duration of the event you are targeting
• {{contact_name}} - the full name of the contact (first and last name)
• {{contact_first_name}} - the first name of the contact
• {{contact_last_name}} - the last name of the contact
• {{contact_address}} - the contact's address
• {{contact_city}} - the city where the contact lives
• {{contact _region}} - the region where the contact lives
• {{contact_country}} - the country where the contact lives
• {{contact_postalcode}} - the contact's postal code/ zip code
• {{contact_ email}} - the contacts email address
• {{attendee_name}} - the full name of the attendee (first and last name)
• {{attendee_first_name}} - the attendee's first name
• {{attendee_last_name}} - the attendee's last name
• {{attendee_email}} - the attendee's email
• {{attendee_gender}} - the attendee's gender
  

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